Compens: Brand Design

Brand design for Compens, a finance start-up; the name is shorthand of the word compensate. The mark is an abstraction of funds on the left (coins) & empty space on the right.

The mark is also a colon followed by a semicolon, while such a pairing would never exist in grammatical usage: their primary functions convey the concept.

  • A colon links a sentence by a general topic followed by the topic explained in more specific terms i.e. Request for funds: specific use of funds.
  • A semicolon links two complete sentences together that may be too closely related for a full stop i.e. We have funds available; they could benefit from our funding.

The tail of the semicolon leads the eye back to funding, implying the ongoing nature of the payment plan.

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